Access+
Project Background:
You are part of the digital product management team at Access Plus Financial Corporation (Access+), a large, consumer-focused financial services company. Your team identified a new opportunity to solve an unmet need among a segment of your customers: parents whose young-adult children (18–20 years old) are managing their own finances for the first time. From these insights, you have created a target persona and a customer problem statement. Your team’s next step is to decide how to solve the problem.
For this project, I worked in a group of three to develop a new app geared toward first-time credit card users. My contributions to the project included leading team planning, creating the value proposition canvas and product vision board, and developing the interactive prototype via Figma.
You are part of the digital product management team at Access Plus Financial Corporation (Access+), a large, consumer-focused financial services company. Your team identified a new opportunity to solve an unmet need among a segment of your customers: parents whose young-adult children (18–20 years old) are managing their own finances for the first time. From these insights, you have created a target persona and a customer problem statement. Your team’s next step is to decide how to solve the problem.
For this project, I worked in a group of three to develop a new app geared toward first-time credit card users. My contributions to the project included leading team planning, creating the value proposition canvas and product vision board, and developing the interactive prototype via Figma.