Two Birds, One Stone
Project Background:
Two Birds, One Stone Publishing is a medium-sized, family-owned publishing house based in New York, established in 1935.
Two Birds is estimated to be worth $125 million. The company entered the digital space five years ago. Leadership and operational teams have struggled to transition print book sales to digital ebook sales, though they realize this shift is vital to their future success.
Two Birds ebooks have 2-million active users. But in the last two years, those users have not purchased as many ebooks as forecasted. Two Birds projected a 15% increase in ebook sales for the previous quarter but the actual sales only grew 7%. The Two Birds executive team would like to see the digital ebook sales grow by at least 11%, and your team has been tasked with achieving this goal by year’s end.
Two Birds, One Stone Publishing is a medium-sized, family-owned publishing house based in New York, established in 1935.
Two Birds is estimated to be worth $125 million. The company entered the digital space five years ago. Leadership and operational teams have struggled to transition print book sales to digital ebook sales, though they realize this shift is vital to their future success.
Two Birds ebooks have 2-million active users. But in the last two years, those users have not purchased as many ebooks as forecasted. Two Birds projected a 15% increase in ebook sales for the previous quarter but the actual sales only grew 7%. The Two Birds executive team would like to see the digital ebook sales grow by at least 11%, and your team has been tasked with achieving this goal by year’s end.